Monitoring a product which has already been launched should not be limited to plugging Analytics. If you really want to be good at something, every now and then you should observe your progress using multiple tools, inspect your strong sides and find room for improvement.
Continue reading “Why observing your users after product launch should be a long term project?”
Everyone who works on projects knows that in the IT industry there’s no such thing as a finished product. There are various reasons: sales is not going as you’ve expected, you don’t like some things, or your clients tell you to introduce some changes. The latter is a dream situation because you’re assured that what you change will meet their needs and usability requirements. However, you shouldn’t count on all of your users to give you feedback, let alone constructive one.
Continue reading “Observing your users before the production phase – why is it worth it?”
In the interview with us (Mam Startuo) Paulina talks about how she created cux.io – a tool used for researching website users’ behaviour, which she develops with her husband, Kamil Walkowiak.
Continue reading “We are more an old-school company than a start-up – interview with Paulina Walkowiak”
When growing business, people don’t realize how much data there is to consider. When you don’t know how to use the data, you tend to rely on your intuition or emulate others. What can you do to introduce smart changes utilizing research knowledge?
Continue reading “How to create a valuable product on the basis of usability testing? Case study cux.io”
Download PDF – CUX_2017review
So… you’re a fan of new technologies. You want to create a tsunami and play Space Invaders. You’re ready for an interactive ride to Brandenburg Gate on a wheelchair. Well, then here are a few places you definitely need to see when visiting Berlin.
Continue reading “One-day geeky tour of Berlin!”
Whether you’re dealing with individual clients or businesses you still need to find a decision maker who is sitting on the other side of the screen. It doesn’t matter whether the person is there in their own name or behind a corporate identity, your job is to shine amongst all the other messages they get bombarded with every day. I believe the answer here is to treat them not as customers or clients but humans.
Continue reading “#humanexperience”
Since we started cloud development I knew that I’ll have to step out of my comfort zone. It’s part of the fun of starting your own company – there’s nowhere to hide! Recently such a challenge came in a form of a presentation.
Continue reading “Is the first pancake always spoiled?”
Reading business forecasts for the new year, you most probably think that everything is trendy right now. The key is to imagine what Is really important for you and your clients and try to implement it to your project road maps. That’s what we did. We’re blowing wind into our sails, because the forecasted trends are in our favour! Below you’ll find the five most important 2017 trends to us in case you missed it on our Facebook.
Continue reading “2017 TRENDS”