Everyone who works on projects knows that in the IT industry there’s no such thing as a finished product. There are various reasons: sales is not going as you’ve expected, you don’t like some things, or your clients tell you to introduce some changes. The latter is a dream situation because you’re assured that what you change will meet their needs and usability requirements. However, you shouldn’t count on all of your users to give you feedback, let alone constructive one.
In the interview with us (Mam Startuo) Paulina talks about how she created cux.io – a tool used for researching website users’ behaviour, which she develops with her husband, Kamil Walkowiak.
When growing business, people don’t realize how much data there is to consider. When you don’t know how to use the data, you tend to rely on your intuition or emulate others. What can you do to introduce smart changes utilizing research knowledge?
Every owner of an online business who cares about fast growth of his business, knows that using analytics tools is nowadays a must-have, especially if you want to leave your competitors far, far behind.
Continue reading “What’s the difference between Analytics and Hotjar? An overview of methods and tools used in user behavior analytics.”
Download PDF – CUX_2017review